How to Sell Your BIG Idea

Join Kurt Baumberger and nine-time Emmy award winning broadcaster and master storyteller, Bob Rathbun, as they deconstruct the tools, tactics, and tricks listeners can use to get backing and traction for their innovation ideas in 90 days.

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Trio

Trailer: Introducing How to Sell Your BIG Idea!

May 22, 2018

Design Thinking, Agile Development, Innovation Frameworks, Storytelling and Defeating the Devil’s Advocate can get you backing for your idea in 90 days. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain what to do step by step to validate your idea, get traction and build buy-in.

Episode 1: Innovation Mindset

May 29, 2018

Adopt an Innovation Mindset to validate your idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain why it’s so important to Focus on Human Needs, Listen Deeply, Show Don’t Tell, Simplify Your Vision, Diversity Matters, Build Only What You Need, Experiment and Iterate, and Go For Great!

Episode 2: The Five Secrets to get Executive Support

June 5, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!

Episode 3: How to use Design Thinking

November 8, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!

Episode 4: Interviewing People

November 8, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!

Episode 5: Deconstructing an Interview

November 8, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!

Episode 6: Idea Generation

November 8, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!

Episode 7: Building your Pitch Deck – Part 1

November 8, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!

Episode 8: Five Ways to Strip Out Risk

November 8, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!

Episode 9: Identify Assets

November 8, 2018

What are the five secrets to get executive support for your idea? Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization’s vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive’s big problem, and leverage Agile Development to rack up quick wins!