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Every innovation begins with a story. Use the IN90 Framework to create the slides for your story. Use the Techniques to support each element of your story. Use the Mindset and Principles to kick-start a project. Read or listen to the IN90 creators. Remember what Albert Einstein said, "We cannot solve our problems with the same thinking we used when we created them."

IN90 Framework

IN90 Techniques

IN90 Mindset


This one-page summary is the basis of the entire IN90 methodology. It explains how to strip out idea risk, product risk, and market risk. Once completed, you’ll be able to present and defend your innovation to the most demanding audience. Don’t let the doubters defeat you.


Use these thirty proven techniques to strip out risk. Each card explains what, how, why the technique works and even a helpful tip and an example to better understand the value of the technique. Learn from the mistakes of others. You won’t live long enough to make them all yourself.


This poster will help you and your team establish the guiding principles for developing your innovation. Hang this in your office, conference room or gathering place to remind yourself and your team how to make innovation happen quickly, efficiently and cost effectively. When someone steers off course, just point to the poster.

IN90 Principles

Innovation Navigation

Hear from the Experts


This is a perfect poster to present to decision makers to explain why innovation is a growth engine, human-centric design assures adoption, innovation must be nurtured over time, and scarce resources should be dedicated to tackle big problems. Use these principles to get people onboard with your idea or tell them to get out of your way.


The book that started it all. Now in its third edition. Innovation Navigation offers a step-by-step approach to move your idea to reality in 90 days. You’ll see how to use the IN90 Framework coupled with agile development to create prototypes of products and services for customer feedback. Here’s a teaser for you.


Learn from enterprise leaders, entrepreneurs and leading academics on the practical aspects of transforming your ideas into reality. Discover what to do and what to expect so there are no surprises as you navigate your vision through the gauntlet of naysayers. Real advice from real people with real scars.