Innovation is hard.

But it doesn't need to be. Work with a Coach.

Hospitals Using IN90:

What You’ll Get

Learn Best Practices


Many health care problems like consumer-centric care, value-based medicine, outpatient services and safety net provider care happen across the country. Leverage our wide-lens perspective to learn what is working and how to accelerate your innovation idea.

Learn Techniques


Use proven techniques to identify what's needed, what's feasible to build, and what's viable to execute. Ideas are abundant but execution between achieving desired outcomes. Knowing the techniques builds your skills and improves your performance.

Learn to Learn


There's no clear path to innovation - that's why you need a coach to help you navigate. You need to work fast to learn what's right and what's wrong with your idea. Each time you learn, your idea improves because you're systematically striping out risk and building buy-in.

Book a Coach

Your first 30-minute session is at no charge. This will help you scope what assistance you need and if the coach you’ve selected is a good fit.

Kurt Baumberger

Master Coach

Kurt is an Executive Innovator collaborating with the Duke University Innovation & Entrepreneur Initiative. He wrote Innovation Navigation based on his experience launching everything from Advil to PowerAde to iPhone Apps to Nissan LEAF. He started his career on Madison Avenue, spent a decade at The Coca-Cola Company, before becoming a serial software entrepreneur. He’s taught at Stanford, GA Tech, Emory, and Duke University.

Industry Expertise:

Automotive, Consumer Goods, Education, Healthcare, Retail, Software

Download Kurt’s Bio

David J. Eilers

New Venture Coach

David’s expertise in Design Thinking solutions helped him create novel health and wellness solutions with Dana Farber Cancer Institute, Mayo Clinic and SUNY Upstate Medical Center. Dave has had R&D and new product roles at Angiotech Pharmaceuticals, Roundtable Healthcare Partners and Welch Allyn Medical. He is an Adjunct Professor at the Syracuse University Whitman School of Management teaching Corporate Entrepreneurship and coaches healthcare startup companies.

Industry Experience:

Healthcare, Hospitality, Retail

Download David’s Bio

Annika Kappenstein

Prototype Coach

Annika turns ideas into tangible prototypes using her skills in UI and web design, typography, visual identity systems, and old fashioned ingenuity. She began her career working for the world’s largest brand consulting firms –Interbrand and Landor Associates in NYC. She has taught at The Portfolio Center in Atlanta, been a Professor of Graphic Design at Savanah College of Arts and Design and currently teaches Graphic Design at Georgia State University.

Industry Experience:

Education, Marketing, Graphic Design, Non-Profit, Services

Download Anni’s Bio

Bob Rathbun

Storytelling Coach

Bob is a ten-time Emmy award winning broadcaster, announcer, and journalist. He has broadcast on every national network including NBC, CBS, ABC, FOX and ESPN. Bob is entering his 24th season as the play-by-play television voice for the Atlanta Hawks and served in a similar role for the Atlanta Braves from 1997-2006. In 2004, Bob leveraged his insights from great coaches to join the John Maxwell Impact Speakers Bureau speaking on motivation, leadership and team building.

Industry Experience:

Advertising, Broadcasting, Entertainment, Professional Sports, TV Production

Download Bob’s Bio

Our Hospital Experience

We've worked with urban, suburban, rural and university-based hospitals, solving everything from affordability and value to population management to workplace violence. In each case, we reshape clinical and business operations with intelligent solutions.

  • St Barnabus Hospital
  • Cook County Health System
  • Carle Health System
  • University of Rochester Medical Center
  • Avera Health
  • UnityPoint Health
  • Carilion Clinic
  • St. Luke's Health System

Our Healthcare Experience

U.S. health care spending reached $3.3 trillion in 2017 and is expected to grow 3-4 percent in 2018. Hospitals need to understand the business models of all participants. We've worked with some of the largest players to provide hospitals a unique perspective.

  • Welch-Allyn
  • Medtronic
  • Stryker
  • Cerner
  • Epic
  • Express Scripts
  • Healthtrust
  • Blue Cross/Blue Shield
  • UnitedHealth Group

Our Teaching Experience

We love to share what we’ve learned with others. We don’t want you to make the same mistakes we did. We want you to be successful. We want to help you create a legacy.

We feel the same way about students who attend The Emily K Center. The center was established in 2006 to serve academically-focused, low-income students and help them gain entry to college. So we give our time and expertise to these deserving kids.

  • Duke University Innovation & Entrepreneurship
  • Georgia State University
  • Miami Ad School @ Portfolio Center
  • Savanah College of Art and Design
  • Braunschweig School of Arts (Germany)
  • Stanford University
  • Syracuse University

Frequently Asked Questions

We have been incredibly lucky to work with creative geniuses like Ken Burns and Jay Chiat, great leaders like General Colin Powell and Coach Mike Krzyzewski, and legendary entrepreneurs like Steve Jobs and Dave Thomas.

Here are some of the questions they have been asked and how they responded — combined with a little advice and perspective from us.

What’s your question?